Brands and Systems Change at MarketingKind

On April 20th MarketingKind members and guests will come together in person and online to discuss Brands and Systems Change with Louisa Ziane, COO of Toast Ale. Neil Davidson, CEO of HeyHuman, will host this session and interview Louisa to explore why Toast Ale was started, how they are creating systems change and what we can learn from their approach to building a more sustainable food system through a fun and delicious brand.

Louisa co-founded Toast Ale, which tackles food waste by using surplus bread to make beer, in 2015. She is the Chief Operating Officer, managing the company’s commitment to people, planet and profit, and ensuring the brand is true to its purpose: to end food waste over a pint. She has worked on climate change mitigation for 15 years, including as a consultant with Carbon Trust, and is a certified management accountant and B Corp Ambassador. She trained as a Climate Reality Leader with Al Gore in 2021 and has delivered guest lectures at City University, LSE and Oxford Said Business School.