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How to tell your sustainability story

May 28 @ 10:00 am - 10:45 am

Understand how to communicate your sustainability journey so far to win more customers.

Customers want to hear your sustainability story but there’s nuances in how you achieve this successfully. Do consumers really know what plastic free means? Or the improvements that sustainability has on your product?

Sustainability is often viewed as a loss of quality, therefore it’s important you know how to talk about your story in a way that excites and inspires customers. Get it right, and you will see accelerated growth and lead your industry. Get it wrong, and you might fall foul of green washing rules.

Come along to this short, impactful webinar to find out more!

Who is this webinar for?

The webinar is perfect for any small business owner is B2B, is looking to build a carbon reduction plan as part of procurement requirements, or to advance their sustainability journey.

Topics:

  1. What are the risks around the green claims code?
  2. How do you avoid green washing?
  3. How do you win more customers while avoiding greenhushing?

Plan

  • 10:00 – 10:30 – Webinar
  • 10:30 – 10:45 – Q+A
  • 10:45 – 11:30 – Optional Breakout rooms and action planning

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