Sustainable Sidekicks Workshops: Understanding Audience Behaviour

How can you change behaviours if you haven't walked in your audiences’ shoes? Are you an ethical business or campaigning organisation, trying to change habits and behaviours? Do you understand how and why your audience makes their ‘unethical choices’? Have you walked in their shoes to understand where the opportunities for change are? Join this audience journey mapping workshop with sustainability and behaviour change consultant, Livvy Drake (Sustainable Sidekicks). Following this workshop you will be able to: - Get into the mindset of your existing and ideal audiences. - Map out their day-to-day lives to understand what leads to their choices, habits and behaviours. - Identify opportunities for communication, engagement and behaviour change. - Use these principles to increase your audience base. - Develop effective campaigns for different audiences. These workshops will help you become a more effective communicator for change, so you can help more people shift their habits, make sustainable choices and become more planet friendly! The trainer Livvy Drake has delivered award-winning behaviour change initiatives for plastic campaigning organisation City to Sea; as well as delivering training and consultancy to Reuse sector and start-ups developing behaviour change products. This 1.5 hr workshop will provide you with a variety of simple tools from: - User experience design - Design thinking - Behaviour change That you can use as you develop new campaigns or products.