The Importance Of Brand For Future Sustainable Business

As more businesses are becoming a positive force for change, we explore how important branding is for these organisations. Our next Enviral Inspires event analyses what importance brand, and branding will have on sustainable businesses moving forwards. Traditionally, branding has been seen as a tool to show the personality of a company's products, but with more and more of these organisations looking to create a positive impact alongside their products, how do these brands need to adapt to show both sides of these offerings? We'll be hearing the perspectives of industry leaders and strategists to uncover trends, avoid greenwashing and understand what the future might hold. Joining us on the night: - Tom Kay, Founder of Finisterre - Joss Ford, Founder of Enviral Free drink on arrival, along with pizza and soft drinks and a paid bar after. A little about us: Enviral is a sustainability communications company and consultancy for organisations wanting to stand out. We’re not your traditional agency, and frankly put, we never want to be. Through our team of creative and strategic minds, we tell organisations social and environmental stories through full-service operations, taking you from strategy to creative to delivery.