xChange with John Elkington: How can we regenerate our fragile world?

In this MarketingKind xChange Louise McLaren, Managing Director of Lovebrands, and Paul Skinner, founder of MarketingKind and author of The Purpose Upgrade, will interview John Elkington to explore the question 'How can we regenerate our fragile world?'. Collins Dictionary made ‘Permacrisis’ the Word of the Year for 2022. We have been through the biggest health emergency of our lifetimes, the biggest interruption to life and work as usual that we’ve known, we have serious and protracted conflict in Europe and face the collapse of some of nature’s most important systems as well as shortages of ecological resources against the back drop of a cost-of inequality crisis and a worsening climate emergency. As we enter 2023 the risks continue to multiply. What are the variables we must not overlook? What are the big ideas we can turn to? Where will leadership come from? What role will shaping the right narratives play in the future of our economies and societies? And what can we do as marketers and change-makers to stop making things worse and re-double our ambition for making things better? We can think of no one better to join us in discussing these challenges than John Elkington, one of the pioneers of the global sustainability movement. John has written 20 books including Cannibals with Forks, which popularised his ‘Triple Bottom Line’ concept (People, Planet, Profit) and laid the foundations for sustainable business strategy, and his latest book Green Swans: The Coming Boom in Regenerative Capitalism, which was published in April 2020. In 2009, a CSR International survey of the Top 100 CSR leaders placed John fourth: after Al Gore, Barack Obama and the late Anita Roddick of the Body Shop, and alongside Muhammad Yunus of the Grameen Bank. He co-founded Volans, a think tank and advisory firm operating at the intersection of innovation and sustainability, to span the yawning divides between what the sustainability industry was doing and what needs to be done. There will be an opportunity to put your questions to John in the live Q&A.